Simpson’s Journey with Norican

A Year of Growth and Opportunity

One year ago, Simpson joined the Norican family, a significant milestone for our 110-year-old family business. Bruce Dienst, our President & CEO, shares his thoughts on this transformative year and the exciting developments within the Norican Group.

A Year of Transformation

“Joining Norican was an emotional moment of immense pride for me,” says Bruce. "Having worked at Simpson for 40 years and serving as President for the last 27 years overseeing growth through six acquisitions of our own, various technological innovations and global expansion positioned Simpson well to join the Norican Group as a global power brand alongside DISA, ItalPresseGauss, StrikoWestofen and Wheelabrator. Working as part of this innovative group of leaders will open many new opportunities for us and accelerate our growth."

Highlights and Integration

Bruce highlights the ongoing integration efforts, including merging systems, integrating warehouses, and attracting new talent to Simpson. Monitizer, a standout success, has revolutionized our interactions with customers, leading to substantial equipment orders.

Seizing Opportunities in North America

The US market presents a significant opportunity for Norican brands. With a prevailing labor shortage, automation and digital process control are crucial. Bruce emphasizes the importance of providing wrap-around care and support to our customers, leveraging our advanced technologies.

Benefits of Being a Norican Family Member

Bruce underscores the benefits of being part of the Norican family, emphasizing the immense potential in sharing global resources, leading technologies, and applying them at a regional level. Leveraging a global team of top engineers ensures we deliver the best solutions worldwide.

Mission for the Future

Looking ahead, Bruce sets an ambitious mission for the next 12 months. Focusing on tech transfers in key markets like China and India will expand access to Simpson’s cutting-edge technology globally.

This past year has been a journey of growth, collaboration, and innovation, and we’re excited for the continued success and opportunities that being part of Norican brings to Simpson. Stay tuned for more updates on our progress and the incredible advancements in the foundry industry.