Simon Zhang

The best part of my role is collaborating with our experts and customers to understand their needs and develop the right solution for every application. Seeing those solutions make a real impact in their operations—and knowing we helped strengthen their process—is incredibly rewarding.

As part of the Norican Group, we bring together the combined expertise of Simpson and DISA—from sand preparation and molding to metallurgy and beyond. This deep, end-to-end understanding of the entire foundry process allows us to deliver solutions that are truly aligned with our customers’ goals and focused on delivering measurable benefits.

What I value most is the trust we build together and the mutual benefits that come from it. When customers feel confident in our support and expertise, it creates stronger, long-term partnerships where we can work side by side to continually improve their operations.

Some of my most memorable moments come from working side by side with customers to solve a challenge and then seeing their project succeed. I especially enjoy situations where I can use my experience with green sand systems to diagnose an issue and help improve their process. Not only does it make a real difference for the foundry and the team involved, but it also strengthens the partnership we build throughout the journey.

If I could have a superpower, it would be the ability to instantly access and control my computer with my thoughts. With so many files, network folders, and documents to manage, being able to open what I need instantly would save time and make my work far more efficient.