What is the best part of your role?
The best part of my role is using Simpson’s precision equipment calibration tools to provide reliable insights that help customers improve quality control and operational performance. It’s rewarding to turn technical expertise into real, tangible value for their operations.
What makes Simpson stand out in driving results for foundries?
Simpson stands out by combining customized casting testing technology with precise equipment calibration and strict adherence to global standards. This ensures accurate, repeatable data that helps foundries reduce waste, improve product quality, and optimize overall performance.
What do you value most about the relationships/partnerships with our customers?
What I value most is the trust that comes from reliable equipment and consistent performance. By providing accurate operational data and dependable solutions, we help customers run their operations confidently, building strong, long-term partnerships.
What’s your most memorable customer moment?
One of my most memorable experiences was helping a material supplier navigate a challenging order delivery crisis caused by inconsistent test data. Repeated adjustments had failed to resolve the issue, but through our professional testing and calibration services, we improved their test accuracy by 35% within a week, enabling successful delivery. The customer noted that Simpson had transformed their approach from reactive troubleshooting to proactive control—a recognition that remains especially memorable to me.
If you could have a superpower to do your job better, what would it be and why?
If I could have one superpower, it would be real-time predictive data interpretation. This would enhance our equipment’s precision capabilities, allowing us to anticipate potential issues, optimize solutions proactively, and help customers boost efficiency while reducing costs.
Helping Customers Test with Greater Precision and Confidence
Rock Liu worked closely with Ningcheng Xingmei Technology Co., Ltd. to support their sand testing needs and help them achieve greater confidence in their results. In this customer story, Rock is on-site assisting the team as they use Simpson sand testing equipment to measure bentonite properties with greater precision and consistency. With volatility values around 2% compared to 7–8% typically seen with domestic equipment, Simpson’s technology helps Xingmei verify the quality of its products with confidence.