The Pro-Original campaign is a joint initiative between the German Engineering Federation (VDMA) and its member companies.  Taking a positive approach, it highlights the benefits deriving from the use of original technology.  The campaign was established to strengthen awareness of original technology in international markets.

This trademark stands for the five key values of the campaign, illustrating the benefits of using original technology:

• Quality - only original machinery can guarantee long-term precision and fast servicing, which are key to your business success.

• Innovation - original manufacturers' innovative ideas ensure their customers' global competitive edge.

• Efficiency - original technology is the key to attaining a healthy cost-performance ratio.

• Experience - the use of original technology reflects your competence.

• Safety - the high safety standards of original technology ensure the health and safety of your workers.

For more information on the Pro-Original campaign, visit www.vdma.com/original